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  • Writer's pictureAgnė Jaraminaitė

Investing in Innovation: Reviving Neglected Toys with AI-Powered Tech

We're thrilled to announce our latest investment in a startup that's set to revolutionize the reuse of neglected toy building bricks. This forward-thinking venture aims to breathe new life into billions of these bricks, promoting amusement, affordability, and sustainability, while reducing CO2 footprint alongside preventing plastic pollution.



In today's world, environmental sustainability is paramount. The staggering waste generated by discarded toys, including building bricks, poses a serious concern. Millions of toy bricks end up in landfills each year, contributing to the global waste crisis. The founders of this startup have discovered a solution in AI-powered computer vision and sorting technology.


We are investing in this startup with other well-known institutional and private investors from the Lithuanian tech scene highlighting our shared commitment to addressing toy brick waste. By leveraging artificial intelligence and computer vision, the startup aims to transform how these bricks are sorted, cleaned, and prepared for reuse. This technology will not only reduce the environmental impact of discarded toy bricks but also make them accessible and affordable for families worldwide.


Why We Invest


At Reiz Tech, we have always championed technology innovation and sustainability. Our commitment aligns perfectly with the startup's mission. By investing in this venture, we support a promising business while contributing to a more sustainable world.


Collaborating for a Sustainable Future


Our collaboration with the startup highlights the power of tech giants teaming up with innovative startups for positive impact. We bring extensive resources, technological expertise, and a global network to the table, supporting the startup in developing and scaling its groundbreaking AI-powered solution.


The Future of Reused Toy Bricks


With our investment, the startup is set to make a significant impact on the toy industry. Their AI-powered tech efficiently sorts and cleans toy bricks while identifying and categorizing them by size, color, and shape. This empowers parents and children to access a diverse range of toy bricks for creative play, all while promoting a more sustainable planet.


Our investment underscores our commitment to innovation, sustainability, and a better future for generations to come. By infusing AI-powered technology into neglected toy bricks, this collaboration aims to drive significant change in the toy industry and the global effort to reduce plastic waste.

Stay tuned for updates on this exciting journey toward a brighter, greener future.


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